Lessons Learned Building an AI Consultancy
- Posted by GM, Digital Solutions
- On July 8, 2021
How do you grow a technology firm through referrals and networking alone? Simply by serving customers well and leveraging referrals born from successful partnerships. We are sharing how to achieve this in the most efficient way possible.
After a variety of diverse experiences in consulting for the past two decades, Daitan recognized the specific sequence of events that it took to build our thriving AI consulting firm. As we continued to grow and recruit innovative customers, we realized our growth would require much more than just our expert data scientists.
In order to deliver more value to our clients, we are continuously looking for windows of opportunity. We slowly but surely became a team of 700, sourced from around the world, that proudly serves a variety of global enterprises. But in the beginning, we grew because of our strong values and our long-lasting relationships with our customers.
Whether you are a startup with a team of one, or an experienced enterprise with audacious goals, our experiences and strategies could help inspire the expansion of your customer base, to better reach your goals and serve your customers.
Our GM of digital solutions spoke to EMERJ on the art of expanding through referrals and developing good work. Within the podcast, he expanded on three main areas of growth through customer referrals. Below are the things we prioritized to enable our referral-based growth.
Rely On Your Values
The main factor behind the success of Daitan’s brand is based on the principles and values of our company. Every time we develop a new idea, project, or model, we ensure the approach revolves around our business values. When we incorporate our values, our brand bleeds into our relationships with customers too. Every employee and customer that works with the company is aware of the values because of the nature of how we represent our brand. It allows us to build trust and oftentimes friendships, helping us to build upon our original goals and create new areas of opportunities.
Create Areas of Opportunity
We continue to maintain a goal of expanding our points of view and pushing the boundaries on the everyday. When we change our perspectives, it’s easier to develop new areas of opportunity and create new ideas of innovation for our customers. We commit to investigating our customers’ industries and identifying opportunities where our services can help them reach new levels of performance and compete with their top competitors.
Avoid The Silver Bullet
Our key to success is never depending on a single silver bullet idea. We continue to learn and grow naturally, evolving with the market and our customers. We continue to investigate the new and the innovative to achieve the next big thing. Helping them grow their product helps them grow their business, and when we help the customer in all aspects, it helps them achieve success no matter what.
Your Next Steps to Success
As any enterprise hopes to grow and thrive, so do your customers. In order to grow, you must recognize opportunities in which your business and your customers can find mutual success. By helping your customers reach their goals, you too will achieve long-term success. But, without these important priorities in place, you can quickly lose sight of your business values, your goals, and your customer’s trust. To cross the finish line, you’ll need to prioritize your growth effectively. Overall, you will need to invest in your relationship building.
We invite you to take a listen to our podcast where our GM of Digital Solutions, Graham Holt sat down with our partners at EMERJ to discuss this in open dialog.