- Posted by Marketing Daitan
- On April 23, 2021
Kathleen McCabe is the Director of Marketing at Daitan with responsibility for lead generation, US-based corporate communications and marketing programs that support the company’s strong growth trajectory. Over the course of her career, Kathleen has worked with several technology companies across the storage, networking, and IT industries; as well as, gained specialized experience in healthcare and biotechnology. She is adept at working in multi-national enterprise environments, as well as high-growth companies and start-ups. Results-driven, Kathleen has a proven track record for creating value as a strategic thinker with hands-on know-how to drive corporate communications, lead generation, digital marketing, and product management programs. She thrives on challenges, particularly those that give voice to a company’s messaging and expand its reach.
In prior experience, she was part of a management team brought together to reposition a storage technology company, the efforts doubled revenues from $100M to $200M resulting in 57% gross margins and 2.5X increase in profits and free cash flow. In healthcare, she contributed to the implementation and launch of a new diagnostic imaging product that gained market share in a declining market and restored the company to profitability, setting the stage for acquisition. Ms. McCabe is a co-author of a patent for post-discharge patient care, and has experience in the employer health and hospital markets; and working with large re-insurance providers bringing products to market.