The Very Big Concept of Digital Business Creates Challenges for Technology Companies Around Implementation and Resources. How Do They Adapt?December 19, 2016
We hear terminology from industry pundits like Digital Transformation, Digital Business, and Digital Economy. And, as broad as it sounds, it encompasses a fundamental shift from business status quo, to businesses ‘transforming’ themselves in order to improve customer experience, and significantly accelerate how they innovate applications and products.
To help ground this in real terms, here is a definition that we believe encompasses the meaning: Every company today that wants to reach employees and customers in a highly-connected ‘digital’ world, must invest in new technology, business models and processes that result in rapid innovation cycles and create greater value. This is how the world competes today.
The Challenges Technology Companies Face
As the speed of innovation accelerates, every technology executive works to keep pace with competition and increase business. This movement for faster innovation is driving fundamental changes in companies across all industries—from consumer-facing to B2B models. Whether you’re a large enterprise, an independent software vendor (ISV), or a startup, the demand is the same: Deliver faster cycles of innovation and enable experimentation, to connect with the outer world and at the same time scale IT infrastructure on-demand to avoid unnecessary costs. This is reality for every businesses’ survival.
While the demands are the same for all companies, it bares mentioning that for technology organizations with existing applications and products, the challenges are more complex versus a start-up that carries no baggage from legacy systems or technical debt. The green-field development environment of a nimble startup actually compounds the challenges faced by enterprises or ISVs with existing systems. Startups can move quicker and impact market share of an existing enterprise or ISV, so the urgency to ‘transform’ is exacerbated.
That said, at the other end of the spectrum, large organizations like Amazon, Facebook, Netflix, eBay and others have already been “digitally transformed.” They led the charge by pioneering, launching and operating wholly new architectures capable of handling their super-connected world of customers.
Now, the rest of the world learns by these examples and asks, “How does this affect my business?”
In fact, we recently attended the DevOps Enterprise Summit in San Francisco, and encountered many people asking that very question. The presentations were excellent, but most of the examples were large enterprises sharing their journey. And so many attending are trying to figure out how to adapt what they were hearing to their own business. It’s not simple.
The Demand for the “Right” Resources in Order to Implement
Routinely we work with engineering executives describing their challenges associated with the digital transformation, digital business…..etc. And there are usually two components to the conversation. First, defining the right approach, technologies and models for their company’s business needs. And second, access to qualified engineering skills capable of accelerating the process.
From global enterprises with distributed organizations and complex outsourcing strategies, to ISVs that want to augment their existing organizations in order to accelerate time-to-market—engineering executives need the “right” resources in order to meet their business’ initiative to “transform.” These are wise professionals working through tough challenges in markets that are increasingly competitive. They take carefully measured steps to evolve in order to reap the benefits without incurring risk to the business—after all they are bridging the gap between the company’s vision and it’s actual future. For many, Daitan becomes an integral part of their strategy. We endeavor to provide strong solutions—from software architecture design, to software development and pipeline automation—that meet their expectations and enable their forward momentum. Nice, but what does that really mean?
To capture the spirit of what companies face and much-needed viable answers, we’ve developed an approach that Daitan has successfully deployed on multiple occasions for both mature ISVs and enterprise environments faced with the business imperative to accelerate innovation and leverage their existing assets without disrupting operations of an existing application. In short, we help them “Renovate-to-Innovate.” We just finished putting the final touches on this paper and have it for all to access with a simple “click” below— no forms to fill out. We prefer to share the knowledge we gain with all that can benefit from it.